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Tata Global Beverages

BSE Code : 500800

CMP : Rs. 119

NourishCo, an equal-stake joint venture between Tata Global Beverages (formerly Tata Tea) and the Indian arm of PepsiCo, on Thursday launched Tata Water Plus, India’s first nutrient water. ‘Nutrient water’ generally contain externally added vitamins and minerals and also sugar for taste.Priced at a premium of Rs16 for a 750 ml PET bottle (a litre of normal water costs Rs12-15), Tata Water Plus has been launched in Tamil Nadu with ‘Zinc’ and ‘Chromium’ variants, and will be rolled out across the country over the next few months.By 2016, the venture is likely to generate revenues of Rs700 crore. The manufacturing and licensing of Himalayan, Tata’s mineral water brand, too, is a part of NourishCo. Tata Global is eyeing a revenue growth of 7-8% for the year ending 31 March, more than double the jump it saw last year. It also hopes to list its international business on stock exchanges to raise capital for overseas acquisitions. The company has last month announced the launch of its coffee chain through a joint venture with the US-based Starbucks Corp. There are lots of developments happening in the company. The stock has galloped to Rs. 125 from Rs. 90 a month ago and finally closed at Rs. 119 on Friday. Buy